Hallmark Hall of Fame?s Brad Moore told me that, based on viewer feedback, a DVD of these extended spots would outsell Hallmark?s movies. The Screen Actors Guild contract under which the commercials are made rules out a DVD release, but perhaps that?s for the best. As the Girl Scouts realized long ago, in an overcrowded market, nothing succeeds like scarcity. If, as Moore put it, you want to see ?the beauty of human relationships when you take the time to be thoughtful,? you have just three chances a year to watch those ads. As far as I?m concerned, fast-forwarding past Mitch Albom is a small price to pay.
Source: http://feeds.slate.com/click.phdo?i=567bc4f31aa60cfaa70d3d6691ecaaf9
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