Benefits of advertising on facebook | Makal Business Voice

We?ve all heard recently that Facebook has surpassed Google and now exceeds more visits to your page.? However, from a business owner perspective, the problem encountered is what is the best place to invest their advertising budget to acquire new customers.? Who invest: Google or Facebook?

Both platforms are PPC, which means they only get paid when someone clicks on an ad us.? But among them are different to what we should take a look at each one and see what the best option for our business.

Facebook Advertising

The biggest benefit here is advertised to be specific, to do so in the niche that really interests us.? Facebook has a large amount of personal information of its users, which is the ideal platform for gender orientation, age, tastes, interests and more.For example, if you sell women?s shoes, we can make the ads show only to girls between 21 and 45 years of age.? You can also go into more specific about your tastes and interests.? This is an advantage that can not be matched by Google as it has such data.

Google Advertising

Although Google does not have specific information about its users, remains the most powerful source of advertising by many phone owners.? The big advantage over Facebook is that social network users are not trying to find that advertising, but simply have put them there so they do not cover any need.

With Google, users are getting really specific words to fill an immediate need and there appear to have ads from major search engine.? For example, if you write ?Shoes Gucci?, it will surely be interested in advertising on ?Gucci.?

But which is better?? We can find thousands of different opinions from people who have had great success in Google, while others have had on Facebook, so there is no standard answer.

What we know is that Facebook itself, people are looking to socialize with their peers and not to cover immediate needs such as Google and its search engine.? Ideally, advertising on Google and let Facebook be the second option or even better, the ideal, and all those companies willing to advertise somewhere, must first prove two Internet giants before seeking other sources of advertising? line.

Source: http://www.makalvoice.com/online-business/benefits-of-advertising-on-facebook.html

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