Saturday, August 18, 2012
Nokia Grows Something: Zynga Deal Now Includes Draw Something, Poker For 100M Asha Feature Phones
Nokia is getting ready to reveal a new line of devices for its struggling smartphone business but it is also doubling down on its still-strong feature phone line, too. Today the Finnish handset maker announced an extension of a deal with Zynga to add Draw Something and Zynga Poker to Nokia Asha Touch feature phones along with the rest of the Nokia Series 40 range. The games will start rolling out in Q3 (this autumn) and will cover 100m users, Nokia says. The deal is a sign both of how Nokia is working hard to keep users on its devices in the face of strong competition from Samsung and cheap Android handset makers; and how Zynga is looking to grow its user base internationally at a time when the company's bottom line has faltered?(as have plays of recently-buzzy Draw Something). Both games will be freemium: free to download from Nokia Store with the option of purchasing in-game credits. These are the first Zynga games to make their way to Nokia feature devices.